Stop Losing Deals to Weak Proposals
Effortless Sales Proposals presents a step-by-step system to write B2B proposals, close sales and win more deals with minimal effort.
SOME FACTS
Here's why you are losing deals
You copy-paste from earlier proposals
72% of B2B buyers expect vendors to tailor their messaging to their specific situation.
It takes too long to write
Up to 50% of closed deals go to the vendor who responds first with a relevant offer.
You don't have a process for writing
90% of sales proposals fail to secure clients because of inefficient processes
The problem isn't what you're selling. It's how you write about it.
THE FRAMEWORK
An effortless way to write your proposals
Effortless Sales Proposals isn't another theory-heavy business book. It's your practical, step-by-step system for turning you customer conversations into proposals that make saying "yes" feel inevitable.
An easy 6-part framework
Every winning proposal follows the same structure. Master these six elements and never stare at a blank page again.
Applicable tests and structures
Before you write a word, use these four questions to ensure your proposal logic is bulletproof.
A core theme
Learn how to create a thread that binds your proposal together and makes your it impossible to ignore.
MEET THE AUTHOR
Rasmus Nybergh
After reviewing hundreds of proposals as a sales trainer and coach, I've seen the same pattern over and over: most proposals are terrible. They're filled with corporate fluff, ignore the customer's actual needs, and completely miss the value proposition.
But I've also seen what happens when sales professionals get proposal writing right. Their close rates skyrocket. Their deals get bigger. Their sales cycles get shorter.
I have founded three companies, sold two companies, trained and advised sales teams with tens of millions in sales, personally closed millions in sales and coached hundreds of B2B sales people. I have condensed everything I have learned about writing proposals in this book. I've done my utmost to make it clear and actionable, a straightforward guide to writing proposal without effort.
A system that actually works
Written for anyone doing B2B sales - whether you're a seasoned sales professional, consultant, sales manager, or entrepreneur - this book gives you the exact framework to craft proposals that make saying "yes" feel inevitable.
80%
Increase your win rate with proposals that resonate with buyers
67%
Become a trusted vendor by showing real understanding and real value
55%
Reduce proposal writing time with proven templates, frameworks and tools.
What sales professionals are saying
While you're struggling with proposal writing, your competitors are closing deals. It's time to change that.
Robin Ayala Doe
I've been selling for 15 years and thought I knew proposals. This book showed me I was leaving money on the table. The ROI framework alone has helped me justify higher prices and win bigger deals.
John De Marli
Effortless Sales proposals changed the way I think about value. Instead of writing generic proposals, I now create stories that my buyers believe. My win rate has grown substantially.
Rowhan Smith
Before I read this book, I hated writing proposals. Now I have a systematic approach that makes it easy to get started and quick to finish. Selling has definitely gotten easier.
Value selling books (like "SPIN Selling," "The Challenger Sale," "Value-Based Selling") focus on discovery and conversation but typically end with "then write a proposal".
Proposal writing books focus on structure, templates, and writing techniques but treat value as just another section to fill out.
Effortless Sales Proposals shows you how value selling conversations directly translate into proposal content. This isn't theory - it's a practical, step-by-step system
The framework works for any B2B sales that require a written proposal. Whether you sell software, services, consulting, or technology, the psychological triggers and structural elements are the same of any proposal. The examples are adaptable to any industry.
Many readers report cutting their proposal writing time in half while their quality is better and sclose rates grow. Instead of starting from scratch each time, you'll have a proven framework and reusable templates.
That's exactly why this book exists. The framework is designed for salespeople, not professional writers. You'll get specific language patterns, sentence structures, and templates that make writing easier and more effective.
Ready to transform your proposal game?
Stop losing deals to weak proposals. Join the hundreds of B2B sales professionals who've mastered the art of effortless proposal writing.
Copyright Simplex Solutions Oy, 2025.
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